I would say most of your assumptions relate to things you don't...

I would say most of your assumptions relate to things you don't know and your questions relate to things the company is not in a position to report. I'm not sure what you mean by the estimated retail sales question.

I purchased some more soon after the announcement but have a stop loss in place should it go there and won't hesitate to use it - I don't think it will, it appears to be in a trading range now of between $1.05 and $1.20.

The news didn't exactly trigger a sell off?

Looking at the trading, I'm thinking it's being kept down at these levels and someone is buying.