20c.mark, page-43

I started buying IBX at 1.1c and kept buying all the way through until 16c. Average is still -30% in the red, but if you are not in a position to average down then just remove it from your watch list and come back and revisit in 2 years time and you will be either up several hundred % or down probably 50%.

The idea is to skew the risk / reward in your favour maximum 100% loss vs 1000%+ gain is a worthwhile bet in my books. The printer ink business model is one of the best there is for reoccurring revenue and profitability.