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NEWSPAPER READERS CONTINUE MIGRATION TO INTERNETLargest Online...

  1. LookingConfident
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    29/06/05
    07:37
    Post #: 965197
    NEWSPAPER READERS CONTINUE MIGRATION TO INTERNET

    Largest Online Readership Is NYTimes.com with 11.3 Million Uniques

    June 28, 2005
    By Kris Oser

    NEW YORK (AdAge.com) -- Newspapers, once a cornerstone of consumer media consumption, are losing ever more readers to online editions, according to the latest research by Internet measurement firm Nielsen/NetRatings. Nearly one-quarter (21%) of Web users who do read newspapers now read the daily paper online.

    The biggest: NYTimes.com
    Overall, online newspaper readership is led by the NYTimes.com, which had 11.3 million unique visitors in May, according to NetRatings.

    No. 2 is USAToday.com, with 9.2 million unique visitors and WashingtonPost.com with 7.4 million.

    Rounding out the top five were LATimes.com with 3.8 million and SFGate.com, the Web site of the San Francisco Chronicle, with 3.4 million unique visitors. >

    http://www.adage.com/news.cms?newsId=45413

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