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- Release Date: 13/05/14 18:36
- Summary: GENERAL: VML: Fly Buys looks to the mobile future with VMob partnership
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VML
13/05/2014 16:35
GENERAL
REL: 1635 HRS VMob Group Limited
GENERAL: VML: Fly Buys looks to the mobile future with VMob partnership
13 May 2014
FLY BUYS LOOKS TO THE MOBILE FUTURE WITH VMOB PARTNERSHIP
VMob Group Limited (VML), the Auckland-based provider of the award winning
VMob mobile marketing platform for retailers, has signed a commercial
agreement with Loyalty NZ to deploy its cloud-based software platform to
provide advanced mobile marketing capabilities to the Fly Buys program as
well as the wider Loyalty NZ business.
Fly Buys is managed by Loyalty New Zealand. It is New Zealand's largest
coalition loyalty programme with more than 1.4 million active households
(representing 74% of all New Zealand households) and 2.5 million active card
holders.
VMob's mission is "to use mobile to bring shoppers back into shops". Loyalty
NZ and Fly Buys retailers will be able to deliver personalised,
location-based, context-aware promotions, offers, content and rewards to
customers, delivering the right message to the right customer at the right
time. The technology enables retailers to engage with their customers more
intimately than ever before and to market their products and services more
effectively, while ensuring customers are presented with compelling and
relevant content and providing them full control over the experience.
VMob CEO, Scott Bradley says: "We are delighted to have the opportunity to
work with one of the world's most successful collation loyalty programs right
here in our domestic market".
VMob and Loyalty New Zealand have an exclusive relationship in the coalition
loyalty space for New Zealand. Further commercial terms of the contract are
confidential.
For more information please contact:
Scott Bradley
CEO, VMob Group Limited
Mobile: + 64 21 722 556
Email: [email protected]
About VMob
VMob uses mobile to put shoppers back into shops and increase sales for
bricks and mortar retailers. Its unique proprietary platform delivers highly
effective, personalised promotions, content and loyalty programs in real
time. The Company's technology combines social profiling, geo-location and
transactional capabilities to help retailers and brand owners understand
their customers and connect with them through perfectly-timed offers and
rewards. VMob is based in Auckland, New Zealand and is listed on the NZX
Alternative Market (NZAX: VML). The Company has already achieved success in
worldwide markets with strong partnerships and clients including McDonald's
Netherlands & Sweden, Exxon, DDB, Telkom Indonesia, Telecom New Zealand and
Yellow Pages
Visit www.vmob.co for further information
End CA:00250394 For:VML Type:GENERAL Time:2014-05-13 16:36:00
