TIL
14/05/2014 15:09
GENERAL
REL: 1509 HRS Trilogy International Limited
GENERAL: TIL: Trilogy announces partnership with Australian distributor
14 May 2014
"Trilogy announces partnership with top Australian distributor to support
next stage of growth"
Trilogy International Limited (NZX: TIL) announced today it is consolidating
its Australian distribution for its Trilogy brand under a single relationship
with McPherson's Consumer Products Pty Limited (McPherson's), a division of
McPherson's Limited (ASX: MCP), to create efficiencies and support the next
stage of growth in that market.
Trilogy CEO, Stephen Sinclair, said McPherson's Health and Beauty division
has outstanding national reach, infrastructure and relationships, and
represents leading brands in the market.
"This is a fantastic opportunity - we think this partnership sets us up to
take the business to the next level, in a market where we see enormous
potential," he said.
"It will radically simplify our distribution strategy in Australia which,
because of the size and nature of that market, has become increasingly
fragmented as the business has grown".
"As we've expanded, we've added different distribution partners to service
different geographic areas and sectors of the market.
"The current distribution strategy involves nine distribution points in
Australia, four direct key account relationships and five independent
distribution relationships.
"The new model provides a single, integrated approach across distribution,
sales and marketing execution.
"We will very much be leading the strategy from New Zealand, but will now
work closely with the McPherson's team who will execute that on the ground."
Mr Sinclair said he was very satisfied with the commercial terms of the
agreement which include clear performance targets.
McPherson's Managing Director, Paul Maguire, said McPherson's Health and
Beauty division, which is performing well, is strategically important and the
business is committed to continuing to grow and invest in this area.
"We are delighted to add Trilogy to the mix of leading brands we represent.
Working together, I think we can make a real difference to Trilogy in the
Australian market and we are very committed to this," he said.
National Business Manager of major pharmacy retailer, Priceline, John
Stapleton, endorsed the move by Trilogy.
"McPhersons offer significant resources and are a key partner to Priceline in
Health and Beauty, the new distribution arrangement would be a good move for
both companies", he said
Ends.
For more information please contact:
Trilogy International Limited
Stephen Sinclair, CEO
+64 21 330 053
McPherson's Consumer Products Pty Limited
Paul Maguire, Managing Director
+ 61 2 9370 8042
End CA:00250451 For:TIL Type:GENERAL Time:2014-05-14 15:09:24
