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- Release Date: 16/05/14 12:07
- Summary: GENERAL: VML: Auckland's Heart to Beat Smarter with Innovative App
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VML
16/05/2014 10:07
GENERAL
REL: 1007 HRS VMob Group Limited
GENERAL: VML: Auckland's Heart to Beat Smarter with Innovative App
16 May 2014
AUCKLAND'S HEART TO BEAT SMARTER WITH INNOVATIVE APP
VMob Group Limited (VML), the Auckland-based provider of the award winning
VMob mobile marketing platform for retailers, has signed a commercial
agreement with Heart of the City to deploy its cloud-based software platform
to provide advanced mobile marketing capabilities to the new Heart of the
City mobile app.
Heart of the City, the collective of more than 10,800 inner city Auckland
businesses has today announced an agreement with NZAX listed award-winning
Kiwi mobile marketing innovation company VMob (VML) in a move set to
revolutionise the CBD experience for millions of local and international
visitors.
The new Heart of the City Mobile app will use highly targeted real-time,
preference and location-based personalised information served directly to
mobile phones. Aligned against the Heart of the City catchment precincts and
the best of the city's events, attractions, retailers and hospitality - the
app will uncover city venues, deals and places for locals and visitors to
enable them to find out what's on and have a better, more personalised
experience.
VMob CEO, Scott Bradley says: "We are delighted to be working with Heart of
the City - Auckland is the location of our head office and welcome being part
of this great Auckland initiative.
Further commercial terms of the contract are confidential.
For more information please contact:
Scott Bradley
CEO, VMob Group Limited
Mobile: + 64 21 722 556
Email: [email protected]
About VMob
VMob uses mobile to put shoppers back into shops and increase sales for
bricks and mortar retailers. Its unique proprietary platform delivers highly
effective, personalised promotions, content and loyalty programs in real
time. The Company's technology combines social profiling, geo-location and
transactional capabilities to help retailers and brand owners understand
their customers and connect with them through perfectly-timed offers and
rewards. VMob is based in Auckland, New Zealand and is listed on the NZX
Alternative Market (NZAX: VML).
The Company has already achieved success in worldwide markets with strong
partnerships and clients including McDonald's Netherlands & Sweden, Exxon,
DDB, Telkom Indonesia, Telecom New Zealand and Yellow Pages.
Visit www.vmob.co for further information
End CA:00250549 For:VML Type:GENERAL Time:2014-05-16 10:07:28
