Ann: GENERAL: VML: Media Alert: Global Recognition for VMob

• Release Date: 02/07/14 14:27
• Summary: GENERAL: VML: Media Alert: Global Recognition for VMob
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					VML
02/07/2014 14:27
GENERAL

REL: 1427 HRS VMob Group Limited

GENERAL: VML: Media Alert: Global Recognition for VMob

MEDIA ALERT
1 July 2014

Global Recognition for VMob in International Cloud-Based Contest

NZX listed award-winning Kiwi mobile marketing innovation company VMob (VML),
has again been recognised for its innovative use of technology, having been
announced as a runner-up in the global Winning with Azure Contest for
cloud-based technology solutions it is providing retailers around the world.

The Winning with Azure Contest recognises the best solutions in market that
incorporate Microsoft Azure technology to alleviate customer pain-points or
solve a related business problem.

VMob was one of three runner-ups in the Winning with Azure Contest with Blue
Metal Architects announced as the Grand Prize Winner.

VMob CEO and founder Scott Bradley is thrilled VMob has been recognised on a
global level for its successful application of the Azure cloud-based
technology to deliver unique mobile marketing campaigns that work.

"The VMob platform uses in-store beacon functionality, mobile vouchers and
mobile loyalty to increase store traffic, improve in-store experience and
build loyalty. All app content is tailored specifically to each shopper
through our big data platform which is run on the Microsoft Azure network,
using a combination of historic information and live data points such as
location, weather and nearby events."
VMob's mobile marketing platform has powered international campaigns for
retail heavy-weights McDonald's, Exxon, local loyalty giant Fly Buys and
Auckland's Heart of the City, delivering campaigns using smartphone apps with
loading capacity for individualised content to millions of users
simultaneously.

Other awards secured by VMob this year include the I-COM Big Data award and
Best Innovative Hi-Tech Mobile Product, Best Innovative Hi-Tech Service
Product and a commendation in the Innovative Software Product Award at 2014
NZ Hi-Tech Awards.

ENDS

For more information please contact:
Alice McKay
Haystac PR New Zealand
Mobile: +64 21 847 795
Email: [email protected]

About VMob
VMob uses mobile to put shoppers back into shops and increase sales for
bricks and mortar retailers. Its unique proprietary platform delivers highly
effective, personalised promotions, content and loyalty programs in real
time. The company's technology combines social profiling, geo-location and
transactional capabilities to help retailers and brand owners understand
their customers and connect with them through perfectly-timed offers and
rewards. VMob is based in Auckland, New Zealand and is listed on the NZX
Alternative Market (NZAX: VML).

VMob has already achieved success in worldwide markets with strong
partnerships and clients including Fly Buys, Heart of the City, McDonalds
Netherlands, Exxon, DDB, Telkom Indonesia, Telecom New Zealand and Yellow
Pages.
Visit www.vmob.co for further information
End CA:00252362 For:VML    Type:GENERAL    Time:2014-07-02 14:27:33