Ann: GENERAL: SNK: Snakk's new TV Sync links TV and mobile ads for Peugeot

• Release Date: 05/11/14 08:31
• Summary: GENERAL: SNK: Snakk's new TV Sync links TV and mobile ads for Peugeot
• Price Sensitive: No
• Download Document  4.18KB

					SNK
05/11/2014 08:31
GENERAL

REL: 0831 HRS Snakk Media Limited

GENERAL: SNK: Snakk's new TV Sync links TV and mobile ads for Peugeot

5 November 2014

Snakk launches TV Sync, linking TV and mobile ads for Vizeum and Peugeot
New proprietary mobile ad tech taking advantage of multi-screening trends

AUCKLAND, New Zealand, 5 November 2014 - In response to the growing consumer
trend of using more than one screen while watching television, Snakk Media
(NZAX: SNK) has launched TV Sync, a new product believed to be a local
market-first which allows brands to synchronise ads across television, mobile
 and tablet screens - and is now up and running with its first major
advertiser to use the technology.

Vizeum, part of the Dentsu Aegis Network group of global agencies, is using
TV Sync to run a media campaign to promote the new Peugeot 308 using Snakk's
innovative "TV Sync" product in New South Wales, Australia.

TV Sync detects a brand advertiser's TV commercial as it is broadcast in
real-time, and then delivers highly targeted mobile ad campaigns into mobile
social newsfeeds at the same time.

Snakk Group CEO Mark Ryan says the the rise of 'multi-screening' presents new
opportunities for brand advertisers: "TV Sync is a genuinely exciting
offering for the local mobile advertising market. It gives brands a new and
effective way of interacting with their consumers on their TV and across
mobiles and tablets.

"There's been talk about syncing mobile ads with TV commercials in the
industry for some time, and as far as we are aware, the Vizeum-Peugeot
campaign is the first in-market example of multi-screening synchronisation
technology in use in Australia."

For the Peugeot campaign, Snakk's proprietary TV Sync offering detects the
car manufacturer's TV commercial as it is aired, then triggers a
corresponding Peugeot ad post in the Facebook News Feed for targeted mobile
audiences.

Using TV Sync, Peugeot is tailoring their messaging to suit each screen and
sending these messages within close proximity to amplify the effect of their
campaign across multiple touch points. Peugeot's TV Sync content includes
five 'behind the scenes' videos of the Peugeot 308 as well as prompts to
contact a dealer and book a test drive.

Dimitri Andreatidis, Peugeot's Australian Marketing Manager said, "The launch
of the all-new 308 is a pivotal moment this year for Peugeot, and it has
never been more important to maximise each of our paid, earned and owned
channels - not only as separate assets but also as inter-related platforms.
We're very excited that this campaign is moving us a step further in
capitalising on the cross-consumption opportunity which mobile and TV
present."

Nick Behr, Managing Director of Vizeum in Sydney said, "TV Sync will maximise
the impact of Peugeot's TV commercials by providing a rich, interactive brand
extension on smartphones and tablets. With more than 80% of smartphone and
tablet owners turning to their devices while watching TV , this is a
pioneering step for the industry, placing Peugeot at the forefront of the
multi-screen evolution.  This execution provides an interactive platform to
explore the look, feel and specifications of the model via mobile and
tablet."

The campaign is scheduled to run throughout November and December. Snakk is
working closely with other agencies on opportunities to help their brand
advertisers achieve higher engagement levels with TV Sync.

ENDS

Media
Julie Landry, 021 895 098, [email protected]
Investors
Malcolm Lindeque, Company Secretary, 021 464 392, [email protected]
www.snk.co.nz, www.twitter.com/snakkmedia

About Snakk Media Ltd
NZAX-listed Snakk Media helps brands find and reach consumers using apps,
games and social media on their smartphones, tablets and other smart screens.
The company generates revenue every time it successfully targets and delivers
an ad across its networks of mobile websites, apps and games. The ads are
targeted to ensure the right audiences see them at the right time and place.

Snakk is one of the first public companies in the world that has met the
rigorous social and environmental performance standards required to become a
certified B Corporation.
End CA:00257240 For:SNK    Type:GENERAL    Time:2014-11-05 08:31:41