Ann: xTV, MICROSOFT AND UST GLOBAL ALLIANCE AGREEMENT

ASX Announcement: 20th November 2014
APPLABS INVESTMENT xTV ANNOUNCES ALLIANCE AGREEMENT WITH MICROSOFT AND UST GLOBAL
Applabs Technologies Limited (ASX:ALA) is pleased to announce that one of its portfolio investments, Silicon Valley based MppApps Inc (“xTV”), has announced the commencement of a new Go To Market campaign with UST Global and Microsoft to help accelerate the adoption of cloud-based TV for the enterprise. Please find attached a copy of a press release by xTV.

xTV, UST Global and Microsoft Alliance Agreement Go to Market Campaign to drive xTV and Microsoft Azure Adoption REDMOND, Wash.--(BUSINESS WIRE)--xTV, UST Global and Microsoft today announced the commencement of new Go To Market campaign to help accelerate the adoption of cloud-based TV for the enterprise. xTV is pioneering online TV networks and with the Alliance Agreement under way, the adoption of online TV for the enterprise is dramatically accelerated. UST Global, an information technology solutions and services company for Global 1000 enterprises and xTV will partner to bring online TV to Fortune 1000 companies across the US. This is a strong synergy of xTV’s technology and UST Global’s scale to further boost the adoption and expansion of online TV. xTV offers a real time platform for companies and individuals looking to integrate their social needs, custom built on their own online TV network. In one instantaneous feed, a personal or companywide .TV network will update tailored selections from Youtube, Twitter, news services, weather accounts and much more. Online TV is the next evolution of the ‘website’, and xTV is pioneering this evolution. “The combination of xTV, UST Global and Microsoft is the perfect combination of complimentary offerings,” said Joe Ward, CEO of xTV. “We are looking forward to helping online TV become their number one online marketing resource, all powered by Microsoft Azure.” “The simplicity and speed of the xTV platform are key assets for our users,” said Dianne O’Brien, senior director of business development for Cloud & Enterprise, Microsoft. “In a matter of minutes, Microsoft Azure customers can now build online TV networks that offer real-time TV experiences, helping maximize efficiency without impacting the quality or collaborative flexibility of the user experience. The result is rapid deployment of streaming media assets in one place for their employees, customers, partners and investors.” “Enterprise Media is a tidal wave of new opportunity, evidenced by xTV’s strong customers and partners such as Microsoft, Intel & AOL,” said Tony Velleca CIO of UST. “We’re looking forward to deploying xTV into many of our significant verticals and allowing xTV customers to tap into our 14,000 strong organizations to deploy any size online TV network.”