Ann: GENERAL: SNK: Snakk goes True Native with new ad tech

• Release Date: 10/12/14 08:34
• Summary: GENERAL: SNK: Snakk goes True Native with new ad tech
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10/12/2014 08:34
GENERAL
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GENERAL: SNK: Snakk goes True Native with new ad tech

SNK - Market information

10 December 2014

Snakk brings next generation of Native Advertising to ANZ with Nativo
Next generation of sponsored content coming to a screen near you

AUCKLAND, New Zealand, 10 December 2014 - Marketers wanting to take advantage
of innovative smart screen ad formats that move "beyond the banner" can now
do so, following a new Snakk Media (NZAX: SNK) preferred partnership
agreement which makes US company Nativo's world-class native advertising
platform available in Australia and New Zealand.

Nativo's "True Native" advertising allows branded content to appear in the
content feed of a website, social media network or mobile site in a way that
blends in with the publisher's layout and design. This content is clearly
marked as sponsored or branded content, with common examples of native ads
including Promoted Tweets on Twitter and Sponsored Stories on Facebook.

Nativo is technology that can be used by premium publishers, who generate
revenue each time the reader clicks on the sponsored content. True native ads
appear in the users' content stream and users stay on the publisher site to
consume native content, rather than clicking and being sent through to an
external web page.

"We are excited to partner with Snakk Media as they introduce true native
advertising solutions to publishers and marketers throughout the ANZ
territory," says Nativo SVP Strategy and Operations, Chris Rooke. "As native
advertising continues to gain traction across the globe, wider adoption of
the Nativo platform is really powering the growth of the category."

Snakk Group CEO Mark Ryan says: "Mobile advertising is steadily evolving,
with more advanced formats developing that will take us beyond display ads.
Native advertising has made branded content more relevant to consumers while
also being less interruptive, adding value for publishers and advertisers.
Snakk can now scale fully integrated, true native campaigns across thousands
of publishers - something that has never been feasible until now."

"Native" is a fast-growing segment of the $US43 billion US digital
advertising market, with the Interactive Advertising Bureau now tracking it
as a separate category after it began to pick up momentum in 2013. A recent
eMarketer report indicates the spend on native will grow 34.4% in 2015 in
the US, with about two-thirds of brands expected to use it next year.

"The growth of mobile advertising will be driven by newer, more relevant and
less intrusive ads," says Mr Ryan. "Publishers are looking for sustainable
ways to grow their digital businesses, and our partnership with Nativo allows
publishers to offer next-generation advertising to their mobile audiences.
Snakk continues to differentiate by offering brands powerful ways to connect
with mobile consumers. I'm very pleased to have Nativo join our growing
portfolio of mobile advertising innovations."

Nativo is used by more than 300 premium US publishers and leading media
companies, including the San Francisco Chronicle, USA Today, Newsweek,
Reader's Digest, Popular Science, Automotive.com and Entrepreneur Magazine.
Reports generated by Nativo show that publishers using its platform benefit
from significantly higher click rates, with viewers also spending a longer
time viewing each advertiser's article.

Snakk is currently in talks with several large publishers in Australia and
New Zealand who have shown strong interest in true native advertising.

ENDS

For media enquiries, please contact:
Julie Landry, 021 895 098, [email protected]
For investors enquiries, please contact:
Malcolm Lindeque, Company Secretary, 021 464 392, [email protected]
www.snk.co.nz, www.twitter.com/snakkmedia

About Snakk Media Ltd
NZAX-listed Snakk Media helps brands find and reach consumers using apps,
games and social media on their smartphones, tablets and other smart screens.
The company generates revenue every time it successfully targets and delivers
an ad across its networks of mobile websites, apps and games. The ads are
targeted to ensure the right audiences see them at the right time and place.

Snakk is one of the first public companies in the world that has met the
rigorous social and environmental performance standards required to become a
certified B Corporation.
End CA:00258704 For:SNK    Type:GENERAL    Time:2014-12-10 08:34:30