Ann: GENERAL: SNK: CBSi Asia signs Snakk as mobile ad partner in 12 countries

• Release Date: 09/03/15 08:53
• Summary: GENERAL: SNK: CBSi Asia signs Snakk as mobile ad partner in 12 countries
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					SNK
09/03/2015 08:53
GENERAL
PRICE SENSITIVE
REL: 0853 HRS Snakk Media Limited

GENERAL: SNK: CBSi Asia signs Snakk as mobile ad partner in 12 countries

SNK: NZX MARKET UPDATE
9 March 2015

CBS Interactive signs Snakk Media division as sole mobile ad partner in Asia
Snakk's Represent Media to fill mobile ad space for CBSi in 12 Asian
countries

AUCKLAND, New Zealand, 9 March 2015 - The Snakk Media (NZAX: SNK) division
selling mobile ad inventory for premium publishers, Represent Media, has
signed an agreement with CBS Interactive Pty Ltd (CBSi) in Asia.

The agreement means Represent Media will sell the premium ad inventory
available on the Asian mobile properties of CBSi, the premier regional mobile
network for information and entertainment covering a growing audience of
millions of technology and gaming enthusiasts.

With more than 298 million people globally visiting its properties each
month, CBS Interactive is a top 15 Internet property globally and reaches
over 160 million unique visitors from Asia Pacific each month. Its portfolio
of leading brands which include CNET, GameSpot, TV.com, Download.com,
TechRepublic and ZDNet, span popular categories including technology,
entertainment, sports, news and business.

CBSi is the first publisher that Represent Media has signed in Asia, with the
agreement extending to 12 countries: Singapore, Vietnam, Malaysia, Indonesia,
Brunei, Cambodia, Hong Kong, Laos, Macau, Philippines, Taiwan and Thailand.

"Securing a premium publisher like CBSi across such broad and emerging Asian
markets is a significant milestone for Represent Media," says Represent Media
General Manager Jamie Hollebone. "The CBSi titles are enormously relevant to
the region. We worked hard to win this particular deal, and we're looking
forward to growing Asian mobile revenues for CBSi."

CBSi Sales Director Nikki Ludowyke explains why they selected Represent Media
as their partner in Asia: "Asia is such a burgeoning and vital market for us;
after a competitive market review we felt that Represent Media was the new
'challenger brand' to work with."

Snakk Group CEO Mark Ryan says interest in Represent Media has grown rapidly
since the division was launched in mid-September: "The potential of mobile
advertising in the Asia Pacific region is unparalleled. Jamie and the
Represent team are quickly making their presence felt in market. We'll
continue to work on establishing quality partnerships with premium publishers
in Asia, Australia and New Zealand.

"With the volume of opportunity ahead and the positive market sentiment
around mobile advertising, we are going to raise more funds to scale this new
division and other areas of the Snakk business. We're determined to make 2015
another exciting year for the company."

Represent Media generates revenue from brand advertisers paying to access
specific publishers' mobile ad space. Represent Media uses the same creative
talent and best-of-breed smart screen advertising technologies that power
Snakk Media. These technologies focus on sophisticated targeting to reach the
right mobile audience, encompassing video, geo-targeting and native
advertising.

ENDS

For media enquiries, please contact:
Julie Landry, 021 895 098, [email protected]
For investors enquiries, please contact:
Malcolm Lindeque, Company Secretary, 021 464 392, [email protected]
www.snk.co.nz, www.twitter.com/snakkmedia

About Represent Media
Represent Media is a wholly-owned subsidiary of Snakk Media Ltd offering
advertisers highly-targeted and engaging mobile ad campaigns that run
exclusively across the mobile apps and websites produced by well-known
publishing brands with large audience followings. The company matches a
brand's desire to appear on these specific "big name" mobile apps and
websites with the publisher's supply of ad space.

About Snakk Media Ltd
NZAX-listed Snakk Media helps brands find and reach consumers using apps,
games and social media on their smartphones, tablets and other smart screens.
The company generates revenue every time it successfully targets and delivers
an ad across its networks of mobile websites, apps and games. The ads are
targeted to ensure the right audiences see them at the right time and place.

Snakk is one of the first public companies in the world that has met the
rigorous social and environmental performance standards required to become a
certified B Corporation.
End CA:00261583 For:SNK    Type:GENERAL    Time:2015-03-09 08:53:42