AIA
17/03/2015 15:29
GENERAL
NOT PRICE SENSITIVE
REL: 1529 HRS Auckland International Airport Limited
GENERAL: AIA: AIA wins prestigious airline marketing award
Media Release | 17 March 2014
Auckland Airport wins prestigious airline marketing award
The Routes Asia 2015 Airline Marketing Awards, held last night in Kunming
China, saw Auckland Airport win the 'Airports under 20 million passengers'
category.
The annual Routes Asia Airline Marketing Awards are highly regarded within
the industry as they are voted for and judged by airline and industry
experts. They provide the airline community with the chance to have their
say as to which airport or tourism authority they think provides the best
overall marketing services.
Jason Delamore, Auckland Airport's general manager marketing, says, "We are
continuously looking to help drive New Zealand tourism through highly
targeted and innovative marketing initiatives, with a broad set of partners.
It is an honour to receive this award from airlines recognising Auckland
Airport as a leader in this area."
"Recently we have been focussed on delivering the 'Four Seasons, Five Senses'
marketing project, a project jointly funded by Auckland Airport and the
Ministry of Business, Innovation, and Employment," continues Mr Delamore.
"The 'Four Seasons, Five Senses' campaign aims to drive tourism growth from
the Guangdong province in China by promoting the unique and iconic activities
that our country has to offer across the seasons. These activities engage
the five senses of travellers with a focus on high quality food and wine,
cultural and adventure experiences. One of the objectives of the campaign is
to develop a model that can be replicated across China and other geographies
as demand and air connectivity grow," finishes Mr Delamore.
Norris Carter, Auckland Airport's general manager aeronautical commercial,
was present in Kunming China, to accept the award on behalf of the Airport.
"The 'Four Seasons, Five Senses' project supports the New Zealand Tourism
Industry Association's Tourism 2025 framework to grow sustainable air
connectivity and increase New Zealand tourism demand in the off-peak
seasons," says Mr Carter.
"Air service development brings strong economic benefits to New Zealand. The
average spend per visit by international visitors was $2,900 for the year
ended December 2014. So one international wide body service carrying 300
passengers, half of which are tourists, has an approximate spend of $435,000.
This means a daily service is worth around $158 million per year to the New
Zealand economy," continues Mr Carter.
"Successful airline marketing partnerships are imperative to air service
development. We strongly believe that by working closely with our airline and
industry partners, we can capitalise on market opportunities and continue to
grow the New Zealand tourism industry," finishes Mr Carter.
For more information about these awards please visit www.routesonline.com.
Ends
For further information, please contact:
Katie Moore
+64 9 255 9061
+64 27 473 1989
End CA:00261960 For:AIA Type:GENERAL Time:2015-03-17 15:29:20
