249d notice, page-25

Who says they will place any follow up ads? If we had a clear marketing strategy published in early August with defined timelines, advance confirmation of an advertising campaign (we would save money by purchasing a number of ads), and details of the other areas of media exposure, we might have some confidence in follow up ads.
We have seen the launch and the advertising campaign. It will be no more sophisticated than the ad and the Masters Games. Their keystrokes are terribly repetitive and clearly recognisable. Hush tactics nothing more.
The SP will not move until its on thousands of shelves and its being advertised everywhere. It just is not happening and there is no plan to do it. Bring on 249d.