24th March - P&G Execution Date on BG, page-45

Terry no pump going on the stock is rising because the skin side SKII and Olay products which equal USD$4.7bn is annual sales is due shortly for global launch with OBj getting at least 1% royalty on every wholesale dollar of sales (assuming a 50% sales margin so USD$2.35bn wholesale sales dollars). No soft launch no maybe just definitely.
Market is and will continue to get to understand this cash machine has allot of revenue legs and hence SP will edge higher and higher irrespective market conditions.