destra announces “mp3 music network” destra announces “MP3 music...

destra announces “mp3 music network” destra announces “MP3 music network” division and goes global with world
first web, TV and mobile MP3 music download service

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MP3 music network, the newly created division of destra Media, one of
the
business arms of destra Corporation Limited (ASX: DES), today announced
its multi-channel global expansion program during the Australian launch
of
Intel® Viiv™ technology, Intel’s new digital entertainment platform.

destra Media has expanded and renamed its MP3.com.au business, now known
as destra Media’s MP3 music network division, by launching into eight
new
markets as the world's first provider of multi-channel MP3 music
download
services.

“Today we launch both the world’s first MP3 music download service onto
the television via the Intel Viiv technology digital entertainment
platform in Australia and expand our service globally into eight of the
top ten music markets worldwide,” said Clive Mayhew, General Manager of
destra Media.

Mayhew said that the company is launching MP3 music network services in
eight countries initially with artist provided music destination web
sites
in New Zealand, UK, USA, Canada, Italy, Spain, France and Germany.

destra Media has introduced a new global brand as part of the launch.
“Our
new global brand, MP3 Powered, [www.mp3powered.com] represents the
world’s
first multi-channel MP3 music download service – the web, the television
and over the mobile phone. The powered brand says it all, connecting the
artist to the fan digitally regardless of device - it works on iPods,
PCs,
mobile phones and now TVs,” said Mayhew.

The MP3 music network of services connects emerging artists to
multi-channel audiences worldwide. The multi-channel services are
already
available in Australia via the web and the country’s largest 3G operator
3
mobile through a $3 per month subscription service. The Intel-verified
music service is now also accessible via the television with Intel Viiv
technology-based PCs.

Initially, the global expansion will be via eight new country specific
web
sites designed to provide a greater regional music destination
experience
and increase online traffic. This is being closely followed by future
mobile operator partnerships and the expansion of television access via
the Intel Viiv global content program.

The newly created division of destra Media, MP3 music network, derives
its
revenues from the combination of online advertising (web) and new
subscription based revenues (mobile and television) from its global web,
mobile and television based services. The destra board sees the MP3
music
network division as a very significant revenue growth opportunity for
destra Media going forward.

Mayhew signaled that the digital music market momentum and dynamics has
ensured that destra Media is positioned to succeed not only within
Australia but to take the lead globally with its newly created “MP3
music
network” division.

In January 2006, destra Media’s MP3.com.au and 3 mobile launched the
world’s first mobile subscription based digital music download service.
The $3.00 per month subscription service allows 3 mobile customers to
download as many tracks as they want from MP3.com.au’s extensive
catalogue
of independent artist songs as often as they want each month.

In February 2006, MP3.com.au was awarded the prestigious Hitwise Online
Performance Award for the most popular website among internet users in
the
'Entertainment - Multimedia' category.