VML
03/06/2015 17:22
GENERAL
NOT PRICE SENSITIVE
REL: 1722 HRS VMob Group Limited
GENERAL: VML: VMob Triumph At Microsoft Worldwide Partner Awards
MEDIA RELEASE
Wednesday 3 June 2015
VMOB TRIUMPH AT MICROSOFT WORLDWIDE PARTNER AWARDS
Kiwi-born mobile personalisation business VMob has been recognised as one of
the world's most prominent innovation and technology businesses in the annual
Microsoft Worldwide Partner Awards, winning the Cloud Platform: Application
Innovation category award and named finalist in the Intelligent Systems
category.
Over 2,300 nominations from 108 different countries for the 43 different
global award opportunities were received for the 2015 awards. Awarded
partners are regarded as truly exceptional, with their accomplishments viewed
as examples of global excellence.
VMob CEO Scott Bradley is thrilled to see the partnership applauded on such a
prominent level.
"Our partnership with Microsoft is hugely important and exciting for our
business, with enormous opportunities to make impact at a global scale for
big brands. The success we have already witnessed is testament to the
partnership and we are very honoured to be in such good company with the
other award winners."
ShiSh Shridhar, IoT Specialist and Industry Solutions Director, Worldwide
Retail Sector - Microsoft Global, observed that in retail and customer
service industries, there is an increased focus on collection of data from
connected devices, making the VMob partnership even more valuable.
"Businesses are now able to collect more customer data points than ever
before," said Mr Shridhar. "However the real business value then comes from
solutions like the VMob platform that can not only collect these large
volumes of data, but then take those data sets and straight away start to
drive more effective customer engagement."
"That's what makes VMob such an exciting partner for us - Microsoft are
providing the massively scalable architecture and VMob are using that, along
with their software platform, to create real business impact, and it shows in
the success their customers are having.
Locally, Brent Kendrick, Director for Microsoft NZ's SMB and Partner Group,
said he was excited to see VMob recognised on the worldwide stage.
"VMob has built an enviable and unique international market position and on
behalf of the Microsoft New Zealand team, we're very proud of the
relationship that we've built with them as a partner. To see one of our local
vendors growing and seeing such success internationally is really rewarding."
ENDS
For more information please contact:
Alice McKay - Applause Communications
E: [email protected]
M: +64 21 847 795
About VMob
VMob is an end-to-end mobile personalisation platform that lets retailers and
other customer- facing brands create highly personalised marketing campaigns
to reach customers at exactly the right time and place - resulting in much
higher conversion rates.
The VMob platform integrates with the brand's own smartphone app to
continuously collect and store a range of real-time data (including location,
movement speed, local weather and nearby events), combining it with
information on past transactions through its IoT platform to deliver a level
of personalised content not possible with other media.
Offers, campaigns and content personalised with this data are delivered
within the smartphone app, and to other channels via API connections.
VMob was founded in Auckland, New Zealand and now has offices in San
Francisco, Chicago, New York, London, Tokyo and Sydney and is listed on the
NZX Alternative Market (NZAX: VML).
VMob has already achieved success in worldwide markets with strong
partnerships and clients including McDonald's, 7-Eleven, Exxon, Anheuser
Busch, Heart of the City, Spark New Zealand, Telkom Indonesia, Loyalty New
Zealand, and Yellow Pages. Visit www.vmoblive.com for further information
End CA:00265183 For:VML Type:GENERAL Time:2015-06-03 17:22:22
