Ann: GENERAL: SNK: Snakk's Represent Media signs four new publishers

• Release Date: 05/06/15 08:30
• Summary: GENERAL: SNK: Snakk's Represent Media signs four new publishers
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					SNK
05/06/2015 08:30
GENERAL
NOT PRICE SENSITIVE
REL: 0830 HRS Snakk Media Limited

GENERAL: SNK: Snakk's Represent Media signs four new publishers

SNK: NZX MARKET UPDATE
5 June 2015
Snakk's Represent Media signs four new publishers
Premium publishers flocking to Represent to fill mobile ad inventory; using
Snakk's mobile ad tech

The list of publishers using Snakk's Represent Media division (NZAX: SNK) as
their mobile advertising sales agency is rising rapidly, with four new
publishers signing on in the last quarter.

Represent Media is now also responsible for the following Australian
publishers: Carsguide, Concrete Playground, and Rdio Music Streaming Service.

Further, Stay at Home Mum will benefit from Snakk's preferred partnership
agreement with US company Nativo, using its native advertising platform to
serve up sponsored content across its digital properties in a way that blends
in with the publisher's layout and design. Stay at Home Mum joins more than
300 premium publishers and leading media companies using Nativo's platform,
including USA Today, Newsweek, Reader's Digest, Popular Science,
Automotive.com and Entrepreneur Magazine.

Represent Media General Manager Jamie Hollebone says that publishers are
always looking for ways to add more value for their advertisers, and that the
Represent-Snakk combination offering is being well-received: "Australian
publishers are seeing newer mobile ad technologies being used in more mature
markets like the US & Europe, which are offering advertisers more valuable
and diverse options to the standard mobile banner ad."

"We are definitely noticing a heightened level of interest from publishers
wanting to use innovative forms of mobile advertising, and try new formats
that are less intrusive and often offer content that keeps readers engaged
and on their sites for longer periods."

Snakk Group CEO Mark Ryan says: "Audiences are spending considerably more
time consuming their favourite media properties on their mobiles and tablets
rather than their desktop. We are seeing an increasing number of publishers
looking to partner with us and take advantage of the innovative mobile-first
technologies we bring to market.

"Represent Media's publishing partners can also tap into Snakk's portfolio of
audience-targeting, geo-location and native advertising technologies, as well
as our award-winning creative capabilities, allowing them to stay ahead of
the curve in the fast-developing mobile advertising space."

Earlier this year, the Represent team signed one of Australia's largest
independent publishers Conversant Media, best known for The Roar, Australia's
leading sports opinion site; Lost At E Minor a global pop culture site; and
Techly a consumer-tech lifestyle site. During the same month, Represent
signed media publishing giant CBS Interactive (CBSi) to sell the premium ad
inventory available on their Asian mobile titles across 12 countries.

Ends

For media enquiries, please contact:
Julie Landry, 021 895 098, [email protected]

For investors enquiries, please contact:
Malcolm Lindeque, Company Secretary, 021 464 392, [email protected]
www.snk.co.nz, www.twitter.com/snakkmedia

About Represent Media's newest customers:
The following publishers have signed with Represent Media in the past
quarter;

1. Carsguide
A joint venture between News Corp Australia and a strong network of some of
Australia's largest automotive dealer groups, Carguide is Australia's leading
automotive media brand, extending across web, tablet and mobile.

2. Concrete Playground
Concrete Playground is a digital city guide that helps you find the best and
most cutting edge things going on around you. Launched in 2009, Concrete
Playground now connects with a wide and engaged audience in Sydney,
Melbourne, Brisbane, Auckland and Wellington.

3. Rdio Music Streaming Service
Rdio, one of the world's largest licensed music services, offers a catalogue
of over 35 million tracks in 85 countries worldwide. Rdio's mission is to
provide access to every track, on every device, anywhere in the world
instantly, online or offline - tuned to you.

4. Stay at Home Mum
Stay at Home Mum is the ultimate guide for real mums, the perfect, the
imperfect, the facts... and just a little bit cheeky!

About Represent Media
Represent Media is a division of Snakk Media, offering advertisers
highly-targeted and engaging mobile ad campaigns that run exclusively across
the mobile apps and websites produced by well-known publishing brands with
large audience followings. Represent matches a brand's desire to appear on
these specific "big name" mobile apps and websites with the publisher's
supply of ad space.

About Snakk Media
NZAX-listed Snakk Media helps brands find and reach consumers using apps,
games and social media on their smartphones, tablets and other smart screens.
The company generates revenue every time it successfully targets and delivers
an ad across its networks of mobile websites, apps and games. The ads are
targeted to ensure the right audiences see them at the right time and place.

Snakk is one of the first public companies in the world that has met the
rigorous social and environmental performance standards required to become a
certified B Corporation.
End CA:00265241 For:SNK    Type:GENERAL    Time:2015-06-05 08:30:07