VML
15/07/2015 10:58
GENERAL
NOT PRICE SENSITIVE
REL: 1058 HRS VMob Group Limited
GENERAL: VML: VMob Launches Integration With Azure Mobile Engagement
15th July 2015
Market Update - VMob Launches Integration With Azure Mobile Engagement
Mobile personalization platform provider VMob today announced a new alliance
with Microsoft Azure Mobile Engagement.
The alliance will give existing Azure Mobile Engagement customers an easy way
to add on VMob's solution, giving them the full functionality of VMob's
personalization platform on top of Azure Mobile Engagement.
For VMob, the alliance with Azure means their solution will become more
integrated and is the next step in maximizing use of Microsoft's constantly
evolving Azure services. Tighter integration with Azure enhances VMob's
solution agility and means VMob is able to deploy new services more quickly
for new and existing customers.
"This alliance is a great step forward for us at VMob; it's a welcome
endorsement of our technology by Microsoft and also delivers additional
functionality and flexibility to our own platform. We're taking the great
technical tools the Azure Mobile Engagement team have been doing and creating
a solution specifically for retailers which can be deployed out of the box,"
said Scott Bradley, CEO and Founder, VMob.
Azure Mobile Engagement offers a range of enhancements to VMob's existing
segmentation and push messaging functionality. With the VMob platform running
overtop of Azure Mobile Engagement, marketers have an even greater ability to
create engaging personalized campaigns.
"We are very happy to integrate our value-added Mobile Engagement services
into VMob. This alliance gives Azure more functionality for retailers and
brands with a physical presence -- it's a great way to extend the use of our
services for new and existing customers," said Laurent Lathieyre, Azure
Mobile Engagement, Microsoft.
For more information please contact:
Scott Bradley, CEO VMob
Mobile: +1 347 744 3142
Email: [email protected]
About VMob
VMob is an end-to-end mobile personalisation platform that lets retailers and
other customer-facing brands create highly personalised marketing campaigns
to reach customers at exactly the right time and place - resulting in much
higher conversion rates.
The VMob platform integrates with the brand's own smartphone app to
continuously collect and store a range of real-time data (including location,
movement speed, local weather and nearby events), combining it with
information on past transactions through its IoT platform to deliver a level
of personalised content not possible with other media.
Offers, campaigns and content personalised with this data are delivered
within the smartphone app, and to other channels via API connections.
VMob was founded in Auckland, New Zealand and now has offices in San
Francisco, Chicago, New York, London, Tokyo and Sydney and is listed on the
NZX Alternative Market (NZAX: VML).
VMob has already achieved success in worldwide markets with strong
partnerships and clients including McDonald's, IKEA, 7-Eleven, Exxon,
Anheuser Busch, Heart of the City, Spark New Zealand, Telkom Indonesia,
Loyalty New Zealand, and Yellow Pages.
Visit www.vmob.com for further information
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End CA:00267020 For:VML Type:GENERAL Time:2015-07-15 10:58:38
