VGL
25/11/2015 08:30
GENERAL
NOT PRICE SENSITIVE
REL: 0830 HRS Vista Group International Limited
GENERAL: VGL: VGL - Movio Media attains significant benchmarks
MARKET ANNOUNCEMENT
25 November 2015, Vista Group International Ltd, Auckland, New Zealand
Movio's Movio Media Marketing Solution and Research Platform for Film Studios
and Distributors Attains Significant Benchmarks in First Seven Months
Movio, the leader in marketing data analysis, insights, and campaign
solutions for theatrical exhibitors, studios and film distributors, reports
that Movio Media, its marketing solution and research platform, has attained
significant benchmarks since its launch in April, 2015.
The Movio Media platform has evolved from a customer engagement platform to a
new industry- leading market research platform. Movio Media aggregates data
across a region, currently with Movio's North American exhibition customers,
to provide film distributors and studios comprehensive market data on the
behaviour of moviegoers, crucial audience insights and innovative campaign
solutions. Over 14 million avid moviegoers over the age of 14 are profiled in
this database from 31% of North American screens of the Large Cinema Circuit
(cinemas over 20 screens), representing 4.6% of the U.S. population.
The Movio Media platform comprises both research and marketing solutions.
The Movio Research sampling is performed so that the age and gender
distribution of the resulting population is consistent with the general
movie-going population described in the MPAA Theatrical Market Statistics
2014 report. The Movio Engage feature allows the studio to connect directly
with the most avid moviegoers pre- and post- release, helping marketers to
understand what motivates ticket buyers and to build awareness and demand for
the movie by connecting directly with targeted email campaigns which reward
ticket-buying actions.
To date, six Hollywood studios have contracted with Movio for either Movio
Research, Movio Engage or both: A24, 21st Century Fox, Paramount, Sony,
Universal and Warner Bros., as well as screen advertiser NCM. Movio has
executed numerous targeted marketing campaigns for these studios on such high
level films as "Hunger Games: Mockingjay, Part 2." Studios have benefited
from unique open and click through rates which far exceed industry standards
and incremental box office ranging between 30% and 60% when compared against
a similar group of moviegoers who did not receive the campaign.
Movio increased its presence at key North American film industry summits and
in the important trade publications and online outlets throughout the year.
1. Movio Co-Founder and Chief Executive Will Palmer introduced Movio Media at
MASSIVE: The Entertainment Marketing Summit presented by VARIETY in April,
2015.
2. Movio presented the exclusive, thought-leading white paper 'What Women
Want: Unlocking Box Office Revenue' at TheGrill, the leading annual
conversation about the convergence of entertainment, media and technology.
TheGrill is presented by entertainment industry online outlet The Wrap. The
white paper resulted in wide media coverage by leading film industry media
outlets such as Box Office Magazine, the official print publication of the
National Association of Theater Owners (NATO).
3. Movio released demographics and behavioural insights on buyers of advanced
tickets for "Star Wars: The Force Awakens", which resulted in wide US and
European media coverage including The Hollywood Reporter, Deadline.com, and
The Wrap (over 40 outlets covered the story).
Brian Cadzow
Director - Commercial and Legal
Vista Group International Ltd
Contact: +64 9 984 4570
About Vista Group International:
Vista Group International (Vista Group) is a public company, listed on both
the New Zealand and Australian stock exchanges (NZX/ASX VGL). Vista Group
provides cinema management, film distribution and customer analytics software
to companies across the global film industry. Cinema management software is
provided by Vista Entertainment Solutions, the core business of the Group.
Movio (data analytics), Veezi (cloud-based SaaS software for the Independent
Circuit Market), MACCS (film distribution software) and Numero (box office
reporting software for film distributors and cinemas), products leverage the
success of this platform into other parts of the film industry; from
production and distribution, to cinema exhibition through to the moviegoer
experience. It is estimated that in excess of a billion cinema tickets are
processed every year through Vista products. Vista Group has over 250 staff
across six offices in New Zealand (Auckland headquarters), Australia, the
USA, the UK, the Netherlands, and China. Website: www.vistagroup.co
About Movio
Movio is the global leader in marketing data analytics and campaign
management software for cinema exhibitors, film distributors and studios. A
company of Vista Group International Ltd (NZX/ASX: VGL), Movio's mission is
to revolutionise the way the film industry interacts with moviegoers. Movio
maintains real-time, authoritative data on the loyalty activity and
transactions for many of the world's biggest cinema chains and captures the
behaviour of over 32 million active cinema loyalty members worldwide. Movio
Cinema, our flagship product, holds comprehensive marketing data covering
24.5 percent of cinema screens of the Large Cinema Circuit globally (24,000
screens). Movio Media aggregates data across a region to provide film
distributors and studios comprehensive market data on the behaviour of
typical moviegoers, crucial audience insights and innovative campaign
solutions. Movio operates in North America, Latin America, Europe, Middle
East, Australia, New Zealand, China, and South East Asia.
End CA:00274012 For:VGL Type:GENERAL Time:2015-11-25 08:30:31
