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clock Created with Sketch. 10/11/15
14:29
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Originally posted by TonyIndo
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If you have a read of the ARPU in the latest company announcement under 'glossary' it highlights that "Typically only a few percent of a consumer mobile App user base will spend money on a mobile App after downloading the App for free". 'what steps are Norwood planning or taking to increase that conversion rate percentage?' $1,404,000 per year .$960,000 to acquire the users per year .
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One thing you may have missed here is that for most Apps when downloaded for free, there is an option to pay to unlock some features but you can still use most of the features on the App free of charge. This is what most people probably do and why this average of 2% is so low because it reflects this.
(20min delay)