Arthur, I think that one's perception can be skewed by stock...

Arthur, I think that one's perception can be skewed by stock ownership in terms of brand recognition. I think ZNO are doing an amazing job growing the business, but I think they are only at the edge of where they could go from here. The majority of people I talk to do not know about ZOONO; I have bought ZOONO for friends and relatives both here and in the UK, and it was new to all of them, even a few weeks ago. Over the last few months a number of us have expressed a number of view on growth pathways, so i won't rehash that; definitely only the tip of the iceberg in consumer brand recognition IMHO however, and massive growth opportunities if the company chose to follow that path.