Ok guys. So, Adam presented. For those that don't know him, he is a founder and took Dion's position as Dion was attending to some exciting stuff in San Fran. Adam spoke about the trend of smartphone usage around the world, and the target audience shifting away from watching TV, and replacing this with video content on their smartphones.
Then he spoke about the rise of talent competitions, and made the parallel between smartphone trends, and a missing market - SMARTPHONE TALENT COMPETITIONS.
He then introduced the concept of Megastar Millionaire, its worldwide potential and scalability in terms of addressable markets and audience reach. The Usher video was presented, which captured the audience, and out came the smartphones to take photos and videos. Following the video, Adam introduced the Leadership team - including Pandora Founder, Zynga, EA Games, and of course Usher. He spoke about the app having launched 2 weeks ago, and uptake has gone above expectations. The strategy was to create brand value, credibility, and a name for itself. Following this, we will be focusing on bringing in high quality performers, and finally big volume audience to come at the end, so that when they arrive, they have good quality to view.
He spoke about the next stages after the first competition. They will be focusing on new territories and regions in the world, with new languages also being introduced. The slide showed: China, India, Indonesia, Korea, Japan, Central & South America, Middle East - all in their respective languages and grouped together where possible. For example Spanish to cover Latin America, and Arabic to cover the Middle East. This rollout will occur in 2018.
Another interesting thing to note was his reference to the power of the actual software to be used for all forms of competitions. It's platform could easily be used for a Red Bull Extreme games competition, whereby Red Bull would lease the rights to the App software and create a competition. Or a cooking competition for example. Think Masterchef etc. The opportunity is massive. This rollout will occur next year.
He said the register was tightly held with Management owning 12%, and the Top 20 with 40-45% of the register.
I found myself there with a couple of others asking questions, and one happened to be a fellow HC poster on the MSM threads
@Schpips. Nice to meet you mate! Thanks for the chat and insights too. And myself and
@Schpips and another two ladies (one from HK, the other Australian) asked questions.
Some interesting things to note in conversation..
- Megastar Millionaire is it's 'Flagship Product' - meaning there should be more to come.
- Adam believes recent SP has been reflective of one particular investor who holds a substantive amount of shares rattling the cage a little to accumulate more.
- Revenue from 4 streams as already known, but with an additional one mentioned. DATA and content collection rights all belong to Megastar. All videos and uploaded content is actually theirs, which is huge as it opens the door to sell this data and interaction summaries to big data collection companies for marketing efforts etc.
900 of the 1200 performers on the app have arrived in the last week.
- Download numbers and stats on Apple and Google Play are not what investors should be concentrating on. The numbers that count is the number of performers signing up and loading videos.
- Spoke about possible listing on NASDAQ in the future and get out of the small pond so to speak.
- Trading Halt was not a publicity stunt, but rather an act of precaution as it appeared that Jeb being a celebrity was leaked
- Management have partnered in the past with good institutions that have a very long term view of the company, which serves well. Now they are concentrating on bringing on institutional investors that can get the SP moving north in a well controlled manner. He said they could pump the market with announcements and create hype, but would rather build a well held register of quality investors that are committed to longer-term SP movement.
I will leave the scalability and opportunity stuff to
@Schpips as from what I gather he loves that stuff and comes from a marketing and app background. All in all, I got what I wanted which was to understand timelines and next steps following competition 1.
Positive from my end. Looking forward to next weeks presentation. $0.24 what a bargain. Time to top up.
Out for now. $tockfella.
