Australia Buy Now Pay Later Business Report 2025: Afterpay, Zip, and Humm Dominating the Sector and Actively Competing for Partnerships with Leading Retailers Such as Myer and JB Hi-Fi - ResearchAndMarkets.com | Business WireThe BNPL payment market in Australia is expected to grow by 12.1% on annual basis to reach US$14.52 billion in 2025.
The BNPL market in the country experienced robust growth during 2021-2024, achieving a CAGR of 19.8%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 8.5% during 2025-2030. By the end of 2030, the BNPL sector is projected to expand from its 2024 value of USD 12.95 billion to approximately USD 21.87 billion.
This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry in Australia, covering market opportunities and risks across a range of retail categories. It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.
The Australian BNPL market is undergoing significant transformation as it integrates into diverse retail sectors, regulatory frameworks, and consumer behaviors. The expansion into industries such as automotive services and home furnishings demonstrates the flexibility of BNPL offerings in meeting evolving consumer needs. Partnerships with major retailers, including Afterpay's collaboration with IKEA, highlight the growing importance of BNPL as a competitive tool to attract younger demographics and boost sales. This trend is expected to intensify, with BNPL becoming a standard payment option across multiple industries, further embedding it into Australia's retail landscape.
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