Unfortunately they won;t do that due to the ridiculous lead time...

Unfortunately they won;t do that due to the ridiculous lead time and cost associated with international shipping...

This is why they are pivoting their strategy (2nd in 2 years).

First pivot was the way out of China after it closed its borders due to COVID-19

Second and current pivot is due to international shipping costs and delays which makes developing these markets far too costly and complicated.

These unfortunate changes in strategy explains why we haven't been profitable yet, they could have reduced their costs before hand but as a strategy is meant to deliver after 12-18 months they probably thought it was unwarranted...