Just stating the obvious but I would be interested to hear...

Just stating the obvious but I would be interested to hear peoples thoughts on whether cashflow or profit will be a more important factor in the result?
i.e. a small profit but negative cashflow will be seen as a negative result
will a small loss with a positive cashflow been seen as a positive perhaps?
I would expect a positive cashflow and a profit will be very positive and result in SGH returning to an EPS multiple ...