< In addition to purchasing keywords on Google and Yahoo, marketers also are buying pay-per-click ads on "secondary" and "niche" search engines, like Ask.com, Kanoodle and LookSmart, Kingdon said. >
Merrill Lynch Predicts Online Ads Will Overtake Magazine Advertising This Year
Yesterday Merrill Lynch said it believes the Internet will take in more advertising dollars in 2006 than will magazines……………..Fortunately, virtually every major magazine publisher is deeply involved in digital initiatives, trying to create business models that take advantage of putting their content on the Web--or, in the case of some magazines, actually replacing the print edition with an online publication.
NOT HARD TO "WORK IT OUT" FROM HERE, I (honestly) FEEL...... (for some?)
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