https://www.adexchanger.com/mobile/family-safety-app-life360-launches-location-based-ad-targeting/
"On Thursday, it announced its first location-based ad targeting solution, called Place Ads, and a foot-traffic analytics product named Uplift that measures store visitation.
“We can basically draw a circle around any point of interest that you think is interesting to your brand,” McDevitt said.
A quick-service restaurant like Chipotle, for example, might use the Uplift product to measure whether ads served in a particular area generate higher foot traffic at its store locations."
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