I've got a question. How are you calculating the gross margins?
Clearly the reported figures for 2016 FY and 2017 1H are total bullshit. Not even worth discussing those, as no hardware company has margins that high.
So let's focus on FY17 figures.
Column 1 Column 2 0 {colgroup} 1 {col=235x@}{/col}{col=100x@}{/col} 2 {/colgroup} 3 2017 4 Sales 1,683,616 5 COGS 1,350,327 6 Gross margin 19.8%
How did you calculate 60% gross margin?
Do you really believe that a hardware manufacturer, undercutting others could ever have gross margins of 60 percent?
Realistically somewhere in the 20-40 percent gross margin range would be fantastic.
For example, established chip manufacturers have market leading gross margins of around 60%.
Apple has gross margins around 40%.
Norwood Systems has 15% gross margins.
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