They have barely started penetrating the business segment, which is where the profit is, and they are well set up to compete there. Their NBN business provisioning tech is about 1-2 years ahead of the curve. The reputation of good service and fast turnaround will have a slower effect on the business segment, but it will grow steadily with lower churn. Plenty of users just looking for quality over price in all segments now thanks to work-from-home experience during lockdowns.
I bought in at $1 during customer IPO offer, so I'm up over 220% right now and haven't considered selling once since IPO. My only regret is not buying more post IPO. Barring unforeseen catastrophe or scandal I'm holding for years.
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