Hi there,
I am an advertising copywriter (no ponytail).
I'm afraid my technical understanding over the difference between CSG and UCG is limited. However I would stick with a headline that simply and clearly polarises the issues, with UCG getting the + ending.
THE CLEAR DIFFERENCE BETWEEN UCG AND CSG: ZERO FRACKING
CONFUSION OVER CSG "FRACKING" STALLS GREEN LIGHT FOR CLEANER UCG
CONFUSION OVER CSG 'FRACKING' DIRTIES CLEAN UCG RECORD
Anyway food for thought.
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