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This is something that the "old Lumacom" guys were working on. A network of signs that was addressable with data for interconnectivity - in this case, text messaging. Moscos was an arly example. Perhaps its the Salas now doing it on their own - management probably dont even know. In any case it shows that it is still a great technology which is an awful shame the new management has let fade away into insignificance. Having said that, perhaps they have something afresh up their sleeves which is better and greater. Or, maybe it is Lumacom behind it after all.