Good catch Dukes.
The reviews crept up about 1000 over a while there, but last night was a definitely a big uptick. The release yesterday said that the new marketing push will start Q1 next year. So I think they've turned on the marketing by acquisition tap again, which I think was based around the major update has just been completed.
In hindsight, it appears they had a scaling issue and needed to update iOS, which stalled revenue for a month and consequently crashed the SP by 50%. Rough.
For what it's worth, the app is working very well for me now. Does anyone know when the iOS update is due to come out or can I assume it's alreayd out?
40000+ Reviews, page-2
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