People don't like seeing a declining chart - looks like trouble - human nature to jump into a upward moving stock. Not a trader stock but you can use the illiquidity to your advantage as well. Cash burn was cited before as an area of improvement, which I think they're addressing. But the part most people are overlooking is the technology itself - better than BUD without the fanfare.
There are stocks that management go to significant length to 'promote' / persuade (think GSW/BUD/YOJ) and there are those that management are not proactive (think TNT) but 'show you the money' when comes to reporting time (think BIQ/BTH).
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