Tanis will do the digital marketing . When we type into google a...

Tanis will do the digital marketing . When we type into google a bunch of search words we want 4ds at a minimum to appear on the first page of google for generic terms that are strategically important to a sale and brand awareness. Google Analytics 4 has changed the game , once upon a time a few key words placed in the right place with paid for backlinks and ad words got you onto the first page , outspend your competitor and you'd get there and hold it. Now you need those things plus "CONTENT" , understanding how to write content that makes sense to humans and GA4 is a very valuable talent. Balancing your spending across ads, content , backlinks on key words you can obtain and own are critical, this can take 6-12 plus months to build "word" confidence and trust. Someone is spending in this space where we never used to . 62 million results on "4d memory" not 4ds and we are at the top of page .. that's an AD top of page it doesn't represent "trust" but you only pay for an AD when your trying to build word association and "trust".