4DS - Anything but Charting, page-29363

A must watch interview, great insight into the industry.

Senior Vice President Hardware Technologies of Apple Johnny Srouji made the following comment:

"Our aspiration is the product; we want to build the best products on the planet. As ta technology team, which also includes the chips. in this case, we want to build the best technology that would enable that vision. So, if there is a technology that we can buy off the shelf and that delivers to our objective for the product, we'll do it. Because I want to focus the team on what really, really matters on the most differentiating aspects of the chips. So, if there is a chip that we can buy and there is no differentiation in building internally, I would buy so we can focus our efforts on the things that really matter, and we maximise our benefits".