Potential clients want products now sure, but how do they get...

Potential clients want products now sure, but how do they get them without development of their own or procuring developed capabilities from others?

Perhaps they're progressing their own developments, perhaps they've allocated 4 beeeleon dollars to buy us, or perhaps they're having an each way bet.

Whichever way, development still costs - big time. As does missing opportunities. Foutune favours the brave & all that.
All we crazy punters really have at the moment is hope. Hope that we are the brave & not the foolish.