I think you'd have to distinguish between day trader big guys...

I think you'd have to distinguish between day trader big guys and investor big guys. Do they have any tools for adjusting for temporary reddit celebrity and the subsequent hangovers? There certainly seems to be a predictable ride of rampers, retail traders, ramper profit taking, retail trader exit, and it rarely appears to hinge on any company activity in particular (for instance, there was no indication that the announcement would come last week - it was slated for this week or early next week - yet the price rose and appears to be falling anyway).

I do have concerns that the announcement won't come this week or next; there is a history of delays, and investors would know that and may start to lose (more) faith.