CCX 0.00% 14.0¢ city chic collective limited

5 year post mortem, page-8

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    The purpose of the post mortem is central to the reason why there was a destruction is shareholder value: Evans, Avenue, Navabi acquisitions and the over investment in inventory at the peak of COVID. This has now been evident for more than 2 years with the extent of Avenue negative underlying earnings made known to us in the last month.

    The underlying CCX brand has fared much better, growth in customers but per customer sales impacted by recessionary conditions, albeit being no where near the pain experienced in the disastrous international expansion plays.

    I am unsure what cherry picking and statistical items you are referring to, you will need to be more specific.

    Let’s analytically hear from you for a change, I believe I have contributed enough; can you make comment on the specific metrics outlined in the Capital Raise ASX slide pack - page 16. Please comment on each one and what it means for investors


 
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