And therein lies the problem ....
The App hasn't been released yet, hasn't even been marketed at all which you would expect pre-release so it is very much an unknown in the market place. You can't find anything other than a webpage which isn't updated, and even the social media presence is pathetic.
We are now mid-April, and even if we released the App today, we still have one month free trial, meaning no paying customers until mid-May, which then leaves 6 weeks to meet that June checkpoint of 12,000 paying subscribers.
So whilst some may want to interpret the company announcement that the company allowed itself 4 months (Mar/Apr/May/June) to get 12,000 paying users, in reality, it will have just six weeks and all assuming they release today.
I am in this to make money, and the company set itself that timeline in February to take it to market and time is now very much critical.
I still hold an outside chance that the lack of news and lethargy on the company's public profile and marketing platforms is under the terms of an enterprise agreement but based on the SP movements I fear that there has been a delay which will have a ripple effect on the other projections the company has made. If that is so, not a great way to start a business.
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