$3 is actually conservative.
all I did was the CPI and $3 isn't even the highest amount available that I could have used. I didn't include the CPA, CPMP, Customised ux (sponsored data side), annual subscription platform license, management and support agreement, revenue share, Hosting Services, customised ux (platform side). I was being very conservative as I could of and should of used all of the other revenue streams that I have missed out. those calculations would be many times higher if all of these areas are added in. e.g. 50% markup in data etc.