Don't think it has anything to do with average IQ being average...can't help notice the different strategies adopted by each party in their advertising...
Labour is 'attacking the man' whilst Liberal is 'attacking the ball'
Now WILL the average IQ pick up on this and react...the old aussie sense of 'a fair go' might just play a hand yet?
In advertising I learnt that..."Repition is the cornerstone of all effective advertising campaigns"...but I wonder whether it is now being overdone by Labour.
