@sfmmy, a good question for a new investor.
Lifx has many awards domestically and globally for the quality of the bulb( plus candle, switch and strip) the connectivity and the application. From Forbes to choice magazine.
Lifx has achieved status as #2 global smart light behind Philips Hue ( who require a hub and spend $200m per year on marketing )
Lifx is considered the premium quality product of the market and as such google, amazon, arlo etc preferred partner.
FWIW, last year hue purchased Wiz so as to have a low priced light to complement their high end hue range. Lifx matched and beat this move by developing the recently announced $10 white smart light with 25000 hour life span.
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