have a good friend who 18mth ago left paid employment to develop...

have a good friend who 18mth ago left paid employment to develop android apps, at one point had a no 1 downloaded app for some criteria

smart phone app development is soooooo competitive. [prob why ALA is a $5m mkt cap not $50m]

I tell him his app development is not unlike exploration investment. he invests time [with opportunity cost of paid income] and I invest capital. the odds of success for any one app [or prospect] and a return on investment are not that far apart