After 6 and a half years in working with ASIC and substantial review and consumer testing, DomaCom has finally released it's Equity Release product, a pivotal moment in DomaCom's trajectory.
With the equity release market being worth $30b by 2022 and DomaCom being the ONLY product out there, I expect DomaCom will extract a substantial portion of that market as FUM. More than that, with potential competitors having to undergo the same years-long review by ASIC to get a product out there, this will be a hugely defensible market for DomaCom with them have a 6-year headstart.
I can see why Ord Minett (a tier 1 firm) is beating the drums for a new $2.5 mill raising according to the AFR, with an existing well-known institutional investor doubling down on DomaCom. With the plump cash balance to take advantage of this massive, growing and untapped market, it's looking really good for DomaCom right now.
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- 6 years in the making have lead to this moment
6 years in the making have lead to this moment
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