60 minutes story of rare earths, page-22

It really does not matter, secret or no secret. Ignorance is bliss for most and it is going to stay that way. It's no secret to LYC investors that it is well managed, corporate responsible, highly profitable, has the backing of the Japan & the US, has a treasure trove of valuable IP. I'd rather LYC just keep on with attaining it's stated goals and getting on with business, than hiring some PR firm to twiddle their thumbs and publish an occasional post on Facebook etc for a princely sum.
The main negatives for LYC shareholders are the tactics of the CCP and it's Malaysian stooges and the disruptive shorting caused by foreign & local 'institutions' lending out shares to short. That for me are the biggest negatives and there isn't much that can be done and so LYC keeps planning, evolving and moving forward and that's all that really matters.
By the way if I don't respond to posts it's really because there are so many from the LYC threads that I've blocked (makes reading HC much more better).
Good luck.