Thought something was cooking...
" Analytica Announces Expansion of Enhanced Infusion System into
Middle East
20th April 2021, Brisbane, Australia
• Distribution and marketing of Enhanced Infusion System (EIS) to Egypt, Bahrain, Iran, Iraq, Jordan,
Kuwait, Lebanon, Saudi Arabia and United Arab Emirates.
• Initial registration and focus of EIS is Egypt due to its size and substantial influence on Africa and
the Middle East.
• Agreement builds on the existing PeriCoach distribution arrangements in Egypt, Bahrain, Iran, Iraq,
Jordan, Kuwait, Lebanon, Saudi Arabia and United Arab Emirates and in China, Macau, Hong Kong
and Taiwan to facilitate growth and manufacturing of PeriCoach in international markets.
Analytica Limited (ASX:ALT), the Australian manufacturer of the Enhanced Infusion System (EIS) and
PeriCoach pelvic floor exercise system for the treatment of stress urinary incontinence, has, through its
subsidiary, Analytica Export ME Pty Ltd, entered into an agreement with an Egyptian entity, Marwa's Office
for Export & Import Medical Supplies to distribute and market the EIS in Egypt, Bahrain, Iran, Iraq, Jordan,
Kuwait, Lebanon, Saudi Arabia and United Arab Emirates (Licensed Territory). Marwa's Office for Export &
Import Medical Supplies is based in Tanta, Egypt (Marwa).
The Egyptian public/parastatal sector consists of quasi-governmental organizations such as the Health
Insurance Organization and the Curative Care Organization. Marwa principals have extensive experience of
the Egyptian health system, as a consultant and undersecretary of health for the Egyptian Health Insurance
Organization Clinics (HIO) as well as leadership positions in the Egyptian Ministry of Health.
Subject to Egyptian Ministry of Health clearance, the plan is to distribute the EIS through the hospital
network in Egypt. Egypt with a population of over 100 million people has 1,848 hospitals with more than
131,000 beds. Egypt’s medical device market is the second largest in the Middle East. The Egyptian
government is rapidly improving the health system and has introduced the Universal Health Insurance Law
to provide a comprehensive health insurance system all over Egypt which the Egyptian government is aiming
to cover all Egyptians by the year 2025.
Many medical staff who are serving in the health sectors of Middle Eastern countries are graduates of
Egyptian Medical Schools, Egyptian Nursing Institutes and Egyptian Technical Allied Health Institutes.
In addition to the Egyptian Health system, Marwa also aims to target distribution to the health systems of
Bahrain (population 1.7M), Iran (85M), Iraq (41M), Jordan (10M), Kuwait (4M), Lebanon (6M), Saudi Arabia
(35M) and United Arab Emirates (10M).
The agreement furthers Analytica’s strategy to bring the EIS and PeriCoach into global markets, building
upon the PeriCoach agreement for the Middle East with partner Motion Egypt LLC, and the recently
announced agreement with Nacol for PeriCoach in China, Macau, Hong Kong and Taiwan, as well as pursuit
of other partners in North America, Europe and Southeast Asia outside of China
ALT Price at posting:
0.4¢ Sentiment: Hold Disclosure: Held
