The initial PDA was for 2 years so if P&G wanted they could do as Snoop Dog suggested and "drop it like it's Hot".
Instead it appears the opposite has occurred. The New PDA is for 5 years on the back of the success of the trial roll out and acceptance of the SK II eye wand. From 2 years to now there are many more work plans and planned roll out of Wave II as well as global roll out of the original eye wand.
As Pman has confirmed that this also includes a royalty on the product sold with the wand / Wave II /...
Looks like the 2 year provisional period has translated into something much more, I can see a little more clearly why I shouldn't have been too excited 2 years ago. I now expect some increasing output from the partnership.
SK60
OBJ Price at posting:
7.3¢ Sentiment: Buy Disclosure: Held
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