Discounting down to that level is a horrible way to transition to a new label or packaging. It does irreversible damage to brand and pricing power.
Once someone pays $1 for a tin, chances are they no longer want to pay $38 ever again and no longer view BUB as a premium product.
Much better to just destroy the inventory and wear the cost.
Ann: Bubs Australia - Half Year Results Commentary, page-24
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Last
14.5¢ |
Change
0.005(3.57%) |
Mkt cap ! $129.3M | |||
| Open | High | Low | Value | Volume |
| 14.0¢ | 14.5¢ | 14.0¢ | $88.60K | 628.8K |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 59 | 2341672 | 14.0¢ |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| 14.5¢ | 355879 | 10 |
View Market Depth
| Last trade - 16.10pm 24/05/2024 (20 minute delay) ? |
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Last
14.3¢ |
Change
0.005 ( 0.07 %) |
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| Open | High | Low | Volume | ||
| 14.3¢ | 14.3¢ | 14.0¢ | 313851 | ||
| Last updated 15.59pm 24/05/2024 ? | |||||
| BUB (ASX) Chart |