7News New 20-minute COVID-19 test may transform Australia’s testing, page-3

I don't think any of the news channels will use footage without seeking permission, therefore, I believe Anteo will have approved or requested the usage of our videos. Same with EuGeni being shown on The Project. It is basically free advertising/air time.

In the progress of branding a brand, putting the logo/product in front of as many people as possible will help build brand recognition. And the more times they see it on TV, the more trust they'd develop for the brand/product once we launch it. Especially when it comes to health related products, building that trust initially is very important.

I could also imagine certain people on Channel 7 and 10 will already know about EuGeni, so once we receive TGA approval, watch the coverage we'll receive on those channels.