lok's approx. "value" today is $6.77cps, page-3

re: lok's approx. is $6.77cps.... < So, this "FindArticles in..." concept (& search BUTTON) will quickly become the new search "standard", rather than the exception. Promotion within their (own) print media, can ensure this happens. >

I am convinced, that (with the advent of Topix.Net on the scene), all systems are "go" with a very big involvement for F/A's & the Verticals, along the lines that I have surmised within my earlier posts. If it is any better than I imagine, then that's all the better for shareholders! I think it all makes sense and would certainly love to see it eventuate.

Back at (in) The LA Time's site map (on the LHS) I've chosen the "Burbank Leader" from the Community Newspapers list.

http://www.latimes.com/about/site/la-about-sitemap,0,2204194.htmlstory

Note that this "local" paper has Site Search only, along with the typical outdated type archive search facility.

http://www.burbankleader.com/

http://classifieds.burbankleader.com/shared-content/search/index.php?search=adva nced

When we apply the "FindArticles in..." search term (on Google) we find that many articles have been indexed within LOOK's Verticals.

http://www.google.com.au/search?hl=en&q=FindArticles+in+the+Burbank+Leader&btnG= Google+Search&meta=

A lot of this content may even be "new" (as such), for when we look at this article here....

[ LookSmart Low Fat - Best results for "food vegetables" Burbank Leader | Mar 17, 2006. Cookbook celebrates Irish 'pub grub' at home Ease into a comfortable booth in an Irish pub. Settle your pint on the seasoned ...]

http://www.looksmartlowfat.com/p/search?sb=topixresults&qt=food/vegetables

....we then find that Topix.net (part owned by Tribune who happen to own both The LA Times & the Burbank Leader) have supplied the content on this "LooksmartLowfat Vertical" results page. On this page, Google (Australia) has relevent (adsense) ADS, displaying Australian sites. I have no doubt that Looksmart will continue with Google adsense (remember, upwards of 80% is paid out to adsense partners, by Google) because of the established "reach" of Google, universally. Looksmart would retain 100% revenues for "click throughs" on these Vertical result pages. Publishers/Media Co's that currently use Google for search on their sites, can retain them, accordingly. Both points make it imperative for Google to show "FindArticles in" content, prominently, on the page one results. Past this junction, (Looksmart's Vertical result pages), I'd then imagine newspapers (or, all articles from all publisher/media Co's) would then retain revenues similarly, on their own respective sites. (Whatever their arrangements, on their own sites). Verticals become the "content bank" for ALL partners and will attract "click throughs" as the many future users "pass through", (just visiting?) on a daily/weekly/monthly/annual basis. If just those three "monster" owners of Topix.net alone were to place a "FindArticles in/on......" BUTTON on ALL of their sites (including Local Community Newspapers), how good would that be for ALL concerned, in time to come? I figure, MORE publisher/media Co's will in turn, "COME ON BOARD".

By keeping an "eye" on, (as Lookinsmart2002 points out) the number of Articles found by Google, we get an idea of progress. (currently about 12,200,000 from www.findarticles.com, at this point of writing.)

http://finance.messages.yahoo.com/bbs?.m

Whoops !! - That figure has now "jumped" to about 24,500,000 from www.findarticles.com !!!!!!!!

http://www.google.com.au/search?hl=en&client=firefox-a&rls=org.mozilla%3Aen-US%3 Aofficial_s&q=site%3Awww.findarticles.com&meta=

Readers who have got this far may be able to "work that out" for yourself from here now, surely?

:)
LC